Today you are going to learn my exact system to celebrate client birthdays for their entire birthday month.
Growing a business relies heavily on creating and keeping happy customers. One of the easiest and least expensive ways to maintain communication is acknowledging their birthday.
In fact depending on your business, being on top of client birthdays can bring in substantial revenue.
All of these client birthday reach outs only cost your time. In the case of high volume client databases the cost will only be whatever you already spend on your email service provider or how much you pay your staff to complete these tasks.
My clients get birthday shout outs the entire month of their birthday. Spread the birthday love all month long.
Have a Clear Offer
Reaching out to say happy birthday is a nice gesture to be sure. But, in order to make the most of your connection efforts you’ll need a call to action.
Your client birthdays incentive could be a ‘Buy One Get One’ discount, percentage off of a purchase, free gift with minimum purchase, or dollar amount off of a minimum purchase. If none of those make sense for your business, get creative.
For instance you own a restaurant, offer a free dessert with dinner purchase. Say you’re a blogger with digital products offer a free birthday download that incentivizes into a paid digital product. Maybe you own a boutique get clients in the door by offering a free hand cream if they stop by. The options to celebrate client birthdays are endless.
Send Them an Email
I send two emails per month wishing my clients happy birthday. The first email goes out on the 1st of the month and the second email goes out on the 15th of the month.
Both emails have tips related to my product and different product suggestions. My call to action is a percent off on one purchase during the month of their birthday.
Promote your stuff but keep the focus on their birthday. Encourage them to splurge, indulge, and pamper themselves by taking advantage of your call to action.
Publicly Post a Poem
Being active on social media is a great way for clients to stay connected to you personally and of course your business.
Have a little fun with posting publicly on your clients profile to celebrate their birthday. I post a fun poem on their actual birthday.
Forget about the past, you can’t change it. Forget about the future, you can’t predict it. Forget about the present, I didn’t get you one. Psyc, check your DM’s. Happy Birthday Charleigh!^ this is the poem I post on my clients page
Sing in Their Social Media Inbox
Although out of shyness I DM my client a video recording of myself singing happy birthday. I don’t re-record a new video each time rather I just extend the word YOUuuuuuu in the place of where you would normally sing the name.
The video is simply the song plus telling them that they have access to a birthday bonus. I encourage them to reply back if they would like the coupon code. Subsequently that social media platform will see that clients engage back when I contact them.
Reach Out Via Text
One week before the end of the client birthday month I send a reminder text for them to use their birthday offer. Text is the most direct form of communication I use in my client birthdays system.
Because texts are the most direct communication they also have the highest response rate.
___name___ you have one more week to place your 30% OFF birthday order. [website + coupon code]
That’s all I say. Response rate is generally about 10% for this final text.
Show the Love on Client Birthdays
If you follow this system your client birthdays will become a source of ongoing repeat business. Keeping an existing client is less expensive than and less difficult than creating a new one.
Use your knowledge of your clients birthdays to stay in front of them on a regular basis. Client birthdays are an easy target because you are putting the focus on them.
Clients want to know what you can do for them. Offering them a birthday bonus is all about them.